Using Twitter and Google+ to Your Advantage

For clients and candidates: Do you use Twitter and Google+ in your job search process or as a small business?

Millions of people worldwide network regularly using social media. At first you may not think Twitter and Google+ are the most popular tools when it comes to job searching, but you are missing their value! TWITTER can be a valuable for watching industry trends and news. Simply, set up a list of various industry sources and companies, and watch it over time. Try Hootsuite or Tweetdeck so you can see everything. My preference is Tweetdeck because I like the interface better. If you are not managing accounts and looking for more than watching, the latter is the best bet. By following industry leaders, you can get their take on the industry and educate yourself. Watch their tweets and heck, interact yourself if you have ideas, opinions or something smart to say. That what Twitter is for. You may put something out there and get a response. Your tweets represent you and this is a great opportunity to grow your network.

GOOGLE+ is also very useful, especially as businesses need to incorporate the service for Google SEO. Small business owners should have a strong presence on the site, which is perfect for you-information about the company, its culture and insight. Bigger companies are represented in bigger ways, but Google+ is a must for smaller businesses. It is a quick and easy way to get your business some SEO. Map your business address on Google Maps and imbed that on your website. Google loves when you use Google stuff! Doing these two best practices is overlooked by so many. If you want to grow your business or even survive, you must be proactive. Use social media. Use your people skills. Growing your network could ultimately grow your business.

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